Thursday, November 15, 2012

NHL Lockout 2012: A Letter to the League

By Danny Klau

To whom it may concern,

I am an avid, lifelong fan of the game and your league. I had even promised my mother hockey tickets for her September birthday this year. Her birthday came and went, and I promised her that I'd get her tickets as soon as they came on sale, because there was no way this lockout would cause the cancellation of an entire season (again). However, it seems like this is going to be the case. So, much in the same way that the league's owners are breaking promises (AKA signed contracts), the league has helped me to break a promise to my very own mother.
You have put me in a position where I am embarrassed to call myself a hockey fan. Embarrassed! Not many of my friends share the same passion for the game as I do, and it has gotten to the point where I am ridiculed for it.

Sure, I'll be back. But not with the same fiery enthusiasm I once had. And certainly not with the same budget I used to set aside for hockey tickets and merchandise (I'll have you know -  once the lockout took effect I boxed away all of my NHL merchandise because frankly, it is embarrassing to be seen in public with that stuff). I directed this letter to your consumer marketing department because as a frequent consumer of your product, I thought you should know that you're doing a pretty bad job of retaining a customer.


I sent the above letter to the NHL a few weeks ago. I'm not quite sure why. I knew it would amount to nothing, much like the 15 times I wrote expletives on the NHL's Facebook page (talk about a whipping post). I think I was trying to give the league a chance. Hoping that maybe, they'd read my story and at least apologize. Give some semblance of recognition to a fan who has supported the league through good times and bad (as a 20-something Rangers fan, most of it was bad). To say this current lockout is bad would be an understatement. I would use the phrase "Self-Inflicted Holocaust", but I recognize that most people don't take it that seriously. And nor should they. Anyways, this letter was not responded to, in case you were wondering.

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