Saturday, May 26, 2012

Manchester United Tops, LA Galaxy Bottoms List of the World's 50 Most Valuable Football Clubs

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Courtesy of a press release sent over by Robert Haigh, we broz are proud to bestow upon you the top 50 most valuable football clubs in the world as of May 25, 2012:

For a complete report of how the list was conducted check out the interactive pamphlet.

  • Seattle Sounders is the top US soccer club brand, according to the latest soccer report from Brand Finance Plc. The BrandFinance® Football Brands 2012 study puts the club at 40th in the world with a brand value of US $58 million.
  • Also making the Top 50 is MLS cup winning LA Galaxy, with a brand value of US $46 million.
  • Following the full international release, including clubs that fall outside the global Top 50, the US Top 5 is completed by the NY Red Bulls (US $40 million), Philadelphia Union (US $19 million) and Real Salt Lake (US $18 million), all of which make the global Top 100.
  • Manchester United remains the world’s most valuable football brand with a brand value of US $853 million after solid performances on the pitch and great numbers on the income statement. 
  • This list is comprised of a comprehensive study of football club brands covering 190 teams from 40 different leagues.
  • Brand Finance has used the ‘royalty relief’ approach to perform the brand valuation. This is an intuitively simple approach that assumes a company does not own its own brand and calculates how much it would need to pay to license it from a third party.
  • The present value of that stream of (hypothetical) royalty payments represents the value of the brand. BF scored each club’s brand strength through a range of metrics to calculate the royalty each individual club could expect to command.
  • BF  used the ‘royalty relief’ methodology for two reasons. Firstly, it is the valuation methodology that is favoured by accounting and tax authorities and the courts because it calculates brand values by reference to documented, third-party transactions. Secondly, it can be performed on the basis of publicly available financial information. We have used a number of data inputs to complete this project.

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